Social media is used by both individuals and businesses for many purposes. A business that uses social media can attract customers and keep existing customers up to date on new products or services. There are also apps that are available on mobile phones that can be used to access many social media sites.
Common social media sites that are used for communication and business marketing include Facebook, Twitter and Foursquare. A business that can make the best use of social media sites can keep a potential customer interested. This can be done by posting periodic updates about a product and or news that can lead to an increase in potential customers or sales leads. .Individuals that use social network sites are able to post pictures and communicate with friends. Mobile phones such as the iPhone or an Android phone offer apps that can be used with most social media sites such as Instagram and Lightbox. Pictures taken with these apps are uploaded and added to social media sites automatically.
Social media sites provide users a way to post updates and leave messages for events that happen at any given time of the day. This provides a way for followers and friends to keep up to date on activities that occur.

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